For this project, students were to design a product showroom that highlights a specific building material from a chosen manufacturer, serving as a resource for the architectural and design community. The showroom should creatively integrate the material into various aspects of the space, showcasing both conventional and innovative applications while considering the building envelope. The final design must balance functionality with an engaging user experience. Throughout the process, a refined concept will create an inspiring and immersive environment that maximizes the potential of the existing brand and design.